FIDES Sports Management
FIDES is a new sports management agency built on trust, long-term partnership, and a commitment to supporting modern footballers. When the founders approached me, they needed a digital presence that reflected these values, one that felt professional, honest, and aligned with the level of care they bring to their athletes.
My role was to redesign the website from the ground up. This included the information architecture, visual system, core content, and the UI for every page. The goal was to create a calm, structured interface that communicates credibility while making information easy to understand.
This case study captures how I transformed a loose collection of early ideas into a cohesive, premium digital presence for a brand built on integrity.
The hero anchors the homepage with a direct headline, a supporting paragraph, and two primary CTAs guiding users toward discovery and roster exploration.
Problem
When I began the project, FIDES had no formal website and only a loose idea of how they wanted to communicate. The founders knew their values: trust, clarity, and long-term development, but struggled to express them in a way that felt modern and structured.
In a competitive industry, credibility is currency. The website needed to immediately project professionalism, reliability, and transparency.
My goal was to create a site that answered this need through thoughtful UX design, simple and intentional layouts, and purposeful content
Design Strategy
Start with Clarity
The first priority was establishing a clean narrative: What the agency does → Why it matters → Proof → Action. Each page follows a predictable, intuitive structure that reduces cognitive load and builds trust.
Use Simplicity as a Strength
Rather than using heavy imagery or complex layouts, I leaned into minimalism. This communicates maturity and focuses attention on the content that matters.
Align the IA With Real User Needs
I reorganized the website into four core pillars:
- Home: Clear positioning and immediate pathways.
- About: Story, mission, approach, and values.
- Players: A structured roster designed for fast scanning.
- Services: Transparent details on what the agency offers.
This structure mirrors how real users evaluate agencies.
The About page highlights FIDES’ core approach using a structured, two-column layout that improves scannability and supports user understanding.
The Players page uses position-based grouping and a simple three-column grid (name, nationality, birth year) to support scouts and clubs in making quick, informed decisions.
Impact
A More Trustworthy Digital Presence
The final website reflects FIDES’ core mission: clarity, trust, and long-term player development. The tone, structure, and visual language now align with the professionalism the founders bring to their work.
Faster Decision-Making for Users
Whether reviewing services or evaluating the roster, users can now find information quickly through clean layouts, strong hierarchy, and scannable patterns.
A Scalable, Flexible System
The site is built on a grid and typography system that will support expansion as FIDES adds new players, services, and content.
A Strong Foundation for Future Brand Work
The design language now acts as a baseline for social media content, marketing collateral, and future digital materials, giving the agency a cohesive and credible presence.
Reflection
This project reinforced the power of clear storytelling and intentional UX. Working directly with the founders gave me insight into the values that anchor the agency, and my goal was to translate that authenticity into a calm, thoughtful digital presence.
By focusing on hierarchy, content clarity, and restrained visual design, I was able to build a site that not only informs but instills confidence.
FIDES now has a digital presence that reflects who they truly are: trustworthy, strategic, and fully invested in their players.
The homepage introduces FIDES through a clean, scannable layout that quickly communicates who the agency is, what they offer, and how users can take action.
© 2025 Jennifer Yaya Falanga.